"What Would Google Do?"

I've been reading on the Kindle recently a book entitled What Would Google Do, by Jeff Jarvis (http://www.buzzmachine.com-warning, he is not a Christian, so don't expect his blog to be Godly).  In it, Jeff explains how Google has changed the world.  More accurately, he explains how thinking like Google is the key to the future for any business or organization.  And I have to say, his reasoning is blowing my mind!  And it's got me wondering, what if the church could wrap our brains around these concepts?

About half-way through the book, Jeff explains to us how "the content economy made money by controlling and selling content.  In the link economy, it no longer pays to sell copies of content when the original is just a link and a click away."  He further explains that this "link economy" makes five demands.  In the next few posts, I would like to consider these demands, how they can be applied to the church and its mission, and get some conversation going around them (mostly because I know that I'm not smart enough to figure all this out on my own).

In the next post, the first demand:  "First, you must produce unique content with clear value; commodity content will get you no links or Googlejuice."

Stay tuned...

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[The Digital Antics Network (D.]

[...] in my last article, I quoted from What Would Google Do by Jeff Jarvis the Five Demands of the Link Economy.  And I [...]

[The Digital Antics Network (D.]

[...] we’ve been discussing the 5 demands of the Link Economy, according to Jeff Jarvis’s book, What Would Google Do. [...]